Shadow Labs

Leveraging Technology in New Markets

Since 1991

 

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An engagement starts with a review of the technology and current plans.  As promising opportunities are identified, we can help investigate and evaluate these industries or products.

As the work is often an exploration of the “unknown,” the process is fluid to follow opportunities and leads.   As information is gathered, the more promising leads are explored in depth while the less interesting are set aside.

 

Typically the process follows a simple plan:

1.       Understand the technology and company

2.       Explore known opportunities

3.       Find new opportunities

4.       Evaluate and focus on best candidates

5.       Explore methods to exploit the best candidate(s)

6.       Create an overall plan for execution

7.       If desired, explore additional opportunities and repeat this same productive process.

 

 

Along the way, we’ll consider question such as:

  • What is the essence of the technology?  Are there components that are separable and valuable?
  • What are the alternative technologies?  What are the advantages and disadvantages of our technology?
  • What are the identified applications of the technology?  Where does it solve the biggest problem (most $)?  Are there strategic, non-monetary, values?  Are there multiple industries that may be able to use it without conflicts?
  • Is it already embodied into a product?  If so, can the product be repositioned to expand into new markets?
  • What are the different ways to package and leverage the technology – perhaps as a tangible part, sub-assembly or software?   Take broadband, for example; it delivers value by making the communication between one market and another easier and efficient, whether packaged as a product a service or even an OEM component.
  • What are the costs and risks of the various options?  How does the company’s strategy and resources match each?
  • Do we have the resources to reach the biggest opportunities or might a partner lower risk and/or gain a bigger payoff?

 

Whether you’re introducing a new product or looking to harvest an older technology, answers to questions like these can be very valuable.  An organized effort will let you plan with confidence and often multiply your return.

 

 

 

Home

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